Could Agencies CP+B be like the Yankees?

Think about how sports teams rely on talent to create winning team to produce a championship. Now consider how creative agencies have turn over every three to five years and how economy. A lot of the talent out there has an agent of some sort looking for something bigger and better on the horizon. The off-season would be august because it's the least productive of any of the months. You'd be able to negotiate your terms that include vacation, health care, education and even early termination clause. Everything would be customized and agreed upon.

It just makes a lot of sense for the advertising and other creative industries to move to definitive contracts models that are much like a players in any of the professional sports leagues. One year, and three-year contracts would become standardized. There would be a guaranteed lump some of money with incentive based bonuses. Long-term contracts could be created for the heavy hitters, which would include a leave of hiatus, partnership options and steaks in the agency.

To a certain extent the industry already operates like this. There is a major league that operates at a global level. Minor leagues operate nationally, regionally and or specific to an industry. Talent wouldn't be at the mercy of their employer, and agencies wouldn't have to act ruthlessly when a sudden loss of a major client or down economy forces extreme cutbacks. Lets move forward and create a new industry standard that assures that the talent and the agencies they work for are just flat out honest. Everyone would have the right to negotiate their own terms, and agencies would have to define your role and value with in the agency. We’d all be more productive, happier, and honest about what we do and who we do it for.