Yeah Pop Secret

I working on my site redesign last night. Late-night I sometimes work with the tube on. Last night I was watching some John Travolta movie from 1981 on AMC. It is one of those movies that was so bad it's hokiness(sp?) made it good. Sad to say I was delighted when a commercial came on and there was an cartoon corn kernel reenacting the "Cinderella Story" scene from Caddy Shack. The young kernel was getting into it, and it's roommate and girlfriend were doing everything to curb the enthusiasm and stop the reenactment. All of a sudden the kernel popped with enthusiasm, the fade and a tag of Pop into it. This a great example of knowing your audience and being true to your brand. Pop Secret knows that your favorite movies on the couch means popcorn in a bowl. It's a resonance strategy that is on target and well done. It can be done for every demographic. It can be even be taken a step further with short videos with the odd corn kernel cartoon characters.



Pop Secret should host an on-line contest of people reenacting their own favorite scenes just to see what kind of free User Generated Content(UGC) can. The winner gets something like a Blue ray disc player or Maybe a co-branded effort with Netflix and there is a life-time subscription.

Well done Pop Secret. I want to see more. I'd have links to the commercial but I haven't been able to find them yet. I may have an update for this blog when I do.