A hoop with a Stick

I'm so glad Play station got rid of those creepy commercials. Their latest campaign couldn't be any more on target. They are extremely well written, the casting is perfect and it really shows they know the consumers that own their brand.



If you've paid any attention you'll see that the commercials aren't aimed a 33 year olds that live in their sister basement. They are aimed at families and couples because they know that that gaming is a social activity, or even better, a social experience. When Nintendo's Wii and MicroSoft's Xbox created came into their market PS3 was branding themselves as this almost supernatural experience that was hard to explain. It gave a lot of people the creeps, including me. With a marketing move that dropped the price and this new campaign they have opened themselves up to a bigger gaming market.

Good job TBWA Chiat Day