Aflacs newest web experience

Aflac has always done well in the brand communications(advertising) area. They have their Mr. Whipple like duck who's actually become part of their identity as a comic relief component to address some otherwise serious situational needs. That annoying duck shows that they get it. They shed a little light on to a serious need and give people what they need during some stressful times. Giving people the peace of mind to relax and laugh goes a long way.

I recently spent 20 minutes at knowquack.com. I'm not one that would usually be interested in an insurance site but it was suggested worth checking out, and I did. With in that twenty minutes I was exposed to a well done multi-faceted digital experience. I had some interaction and the freedom to peruse according to my own needs and interest. I was exposed to on-line video, interactive web, and an opt-in email message, and an overall strategy that keeps it all together with good content. The only thing I am disappointed with is that the duck didn't quack "Aflac" when I rolled over it.

The one step they could have taken would move into the Mobile arena. If there was mobile component that linked from the email I would have spent more time with their brand and possibly become one of the owners of the Aflac brand. But then the email lives on my phone so who says that doesn't qualify. Well done Aflac.