Welcome to the wonderful world of the graduate degree thesis

I'm venturing into the world of branded entertainment and it's future on mobile devices. As I've accumulated my research I've realized that I'm going to need more examples from primary sources. Hence, the birth of this blog. I'm going to be posting some findings in order to collect responses and opinions. I want this to become a blog for sharing ideas and collaboration as I finish my thesis.

These are the areas I'm venturing into:

• Branded Entertainment
  (Entertainment created by brands to connect to consumers.)
  
• Sponsored Entertainment
  (Entertainment created by third parties published and funded by Brands)
  
• Short form Video
  
• Long form Video
  
• In-Game-Advertising
  
• Branded Gaming
  
• Casual Gaming
  
• Branded Mobile Applications
  
• Mobile Web
  
• Branded Mobile Services
  

I'll be posting periodically until I get the hang of blogging. One of my goals is to create a schedule for posting with the next topic of the blog. I'd love to hear from anyone that is interested my research. Email me